As a videographer, you’ve likely seen the rising demand for high-quality video content across various platforms. If you have a library of well-produced footage or an eye for creating engaging clips, you can start earning passive income selling videos online. There are several online marketplaces designed to help creators monetize their work, and these platforms make it easier than ever to reach buyers looking for video content. In this blog post, we’ll guide you through the process of getting started. You’ll learn what kinds of videos sell, the best websites to sell them on, and tips for maximizing your earnings from video sales.
What types of videos can I sell?
Video is one of the most engaging and versatile forms of content — it captures emotion, tells compelling stories, and adds depth to digital experiences. As a videographer, there are endless ways to turn your footage into income, but it’s essential to create with purpose and market demand in mind. Explore the examples and platforms listed below, and pay close attention to what kinds of videos are consistently popular — whether it’s cinematic B-roll, drone footage, lifestyle clips, business explainer content, or stock footage for specific industries. Then, go a step further and look for untapped niches — themes or scenes that people are searching for but can’t find enough of. While not every video will be a top seller, understanding your audience and the marketplace can give you a serious edge. To get inspired and start monetizing your video work, explore platforms like Artgrid, POND5, and Motion Array. You can also check out Logo Designers, Motion Graphics Designers, Illustrators, and Icon Designers for additional resources and tips on selling creative assets.
‍Where can I sell Videos online?
If you’re looking to sell your video content online, the first step is finding a platform that’s built specifically for videographers and digital creators. You’ll have a better chance of generating income by focusing on sites where users are actively searching for high-quality footage, animations, or stock video clips. In short, you want to showcase your work in places where buyers are already browsing.
There are plenty of websites that let you upload and sell your video content. Most platforms allow you to offer individual clips or package multiple shots into themed collections. To help you get started, we’ve put together a list of some of the most popular marketplaces for selling videos online. Since many of these platforms offer non-exclusive agreements, it’s a good idea to test a few and see which ones bring the best results for your work.
1. TemplateMonster
TemplateMonster is a large digital marketplace known for website templates, themes, and UI kits. While icons are not its primary product, they’re often bundled with web design tools — making this a viable platform if your icon sets are created with UI/UX or web developers in mind. You can sell icons as part of product bundles (like admin dashboards, landing page builders, or kits) or offer themed icon packs that complement site templates. Contributors earn through sales and often benefit from promotions and special collections.
Start selling on TemplateMonster
2. Vecteezy
Vecteezy is a go-to destination for free and premium vector graphics, including a wide selection of icons. Designers can upload vector-based icon sets and earn royalties based on downloads (especially from premium subscribers). The platform is user-friendly, has a strong SEO presence, and actively promotes contributor content. Vecteezy supports EPS, AI, and SVG formats, making it a good choice for scalable, clean designs. The best-performing icons tend to be simple, versatile, and categorized properly for easy discovery.
3. Storyblock
Known for its subscription-based model, Storyblocks offers unlimited downloads of stock content to subscribers. It includes video, audio, and a growing collection of images and vectors. Icon designers can join the contributor program and earn a share of revenue based on the frequency and popularity of downloads. Because Storyblocks targets content creators and businesses, icon sets used for video overlays, infographics, or marketing presentations tend to perform well.
4. Stocksy
Stocksy is a high-end, cooperative-style stock platform that emphasizes authenticity and creative originality. It’s known for being more exclusive — contributors must apply and be accepted. While Stocksy leans more toward photography and conceptual illustrations, icon designers with a strong artistic or niche style may still find an audience. If your icons are handcrafted, stylistically unique, or part of an illustration-based pack, Stocksy could be a good fit for premium buyers seeking exclusivity.
5. Shutterstock
One of the largest and most recognized stock content marketplaces, Shutterstock is a great place for icon designers to reach a global audience. It supports vector and raster formats and allows contributors to upload individual icons or themed sets. Royalties are earned per download, with higher payouts for contributors who generate more downloads over time. Consistency, quality, and keyword optimization are key to success here. Icons with corporate, tech, medical, and lifestyle themes often perform well.
6. Pond5
Though Pond5 is primarily known for stock video and music, it also hosts illustrations and icons. If you create animated icons or Lottie-compatible graphics, Pond5 is a strong option. Designers can set their own prices, and the platform takes a percentage of each sale. Icons related to multimedia content (e.g., transitions, UI buttons, social media elements) do particularly well, especially if paired with video or motion graphics collections.
7. MotionElement
MotionElements specializes in motion graphics, After Effects templates, and animation-friendly assets. Icon designers who create animated SVGs, AE icon packs, or dynamic UI components will find a focused audience here. It’s ideal for those who want to cater to video editors, YouTubers, or mobile developers looking for plug-and-play animated icons. Revenue comes from direct sales, and the platform supports both exclusive and non-exclusive contributors.
Start selling on MotionElement
8. iStock by Getty Images
iStock is part of the Getty Images ecosystem and is geared toward commercial-use graphics. It’s highly competitive but offers great exposure and steady royalties for top-performing contributors. Icons that are versatile, clean, and useful in business presentations or advertising perform especially well. iStock contributors often benefit from Getty’s extended licensing and global reach, though exclusivity might be required for premium placements.
Start selling on iStock by Getty Images
9. Getty Images
Getty Images is a premium stock site that caters to agencies, media outlets, and large-scale commercial clients. Contributors are carefully vetted, and the focus is on high-end content. If accepted, you’ll gain access to a prestigious buyer base and opportunities for significant royalties through extended licenses. Your icon designs must be polished, commercially viable, and aligned with Getty’s professional standards. Think corporate, medical, tech, and editorial icons with wide usability.
Start selling your videography work online
Creating and selling videography work online is a powerful way to generate passive income as a filmmaker or video creator — but it all starts with a focused approach. First, decide on the type of video content you want to specialize in, whether it’s stock footage, cinematic clips, motion graphics, or video templates. Then, build a professional portfolio that showcases your best work and reflects your unique style. From there, choose a few reliable platforms that support non-exclusive licensing and start uploading your videos. While it may take time to build momentum, consistency and quality will help you discover which sites deliver the best results for your content. With strong visuals, smart positioning, and persistence, you’ll be well on your way to turning your videography skills into steady online income.
Sell more than just videography work
There’s a wide range of digital products you can sell online beyond just videography. If you have skills in other creative areas, consider branching out into related niches like video presets, motion graphics, stock footage, animations, LUTs, or even tutorial packs. Expanding your offerings can help increase your visibility and income potential. Check out our categories page to explore other in-demand digital products you can start creating and selling today for passive income.