Templates

Design templates are one of the most profitable digital products for creative professionals. From website themes and social media templates to resume designs and presentation decks, businesses and individuals constantly need professionally designed starting points. Selling templates can generate substantial passive income — top sellers on platforms like ThemeForest and Creative Market report earning six figures annually.

The template market spans several lucrative niches: WordPress and Shopify themes, Canva and Figma templates, social media kits, email newsletter designs, resume and CV templates, and print-ready layouts for everything from business cards to wedding invitations. Each niche has dedicated buyer audiences actively searching for quality designs.

What sets successful template sellers apart is solving specific problems. According to discussions in design communities, buyers don't just want "a website template" — they want "a portfolio template for photographers with gallery layouts and booking integration." The more targeted your template, the higher your conversion rate and the price you can charge.

Platforms vary significantly in their commission structures. ThemeForest takes a larger cut but provides enormous traffic. Creative Market offers better margins and a design-focused buyer base. Newer options like Canva's creator programme let you tap into their 170+ million user base. Choosing the right platform depends on your template type and target audience.

Explore the template marketplaces below to find the best fit for your design products.