WeChat offers a platform for illustrators and designers to monetize their sticker creations by selling them directly to its extensive user base. Here’s how you can get started:
About Selling on WeChat:
WeChat’s Creators Market allows artists to upload and sell their illustrated sticker packs. This marketplace provides a unique opportunity to reach millions of users who actively use stickers in their daily conversations.
Steps to Join as a Contributor and Start Monetizing Your Work:
- Sign Up for an Account:
- Visit the WeChat Creators Market and register for an account. Both individual artists and companies can sign up.
- Set Up Your Profile:
- Upload a clear profile photo and an eye-catching banner that represents your brand or style.
- Provide a brief description highlighting your work and what makes your stickers unique.
- Design Your Sticker Pack:
- Create a set of stickers, typically ranging from 8 to 16 images.
- Ensure each sticker is in PNG or GIF format with a transparent background.
- Stickers should be expressive and resonate with users to encourage downloads.
- Upload and Submit for Review:
- Log in to your Creators Market account.
- Upload your sticker designs and provide necessary details such as sticker names and tags.
- Submit your sticker pack for WeChat’s review.
- Approval Process:
- WeChat will review your submission to ensure it meets their guidelines and quality standards.
- The review process may take some time, and not all submissions are approved.
- If approved, your stickers will be available for users to purchase and download.
Tips for Success:
- Understand the Market:
- Research popular stickers on WeChat to grasp current trends and user preferences.
- Quality and Originality:
- High-quality, original designs that convey clear emotions or messages are more likely to be successful.
- Promotion:
- Utilize your social media channels and other platforms to promote your sticker packs.
What are the key guidelines for designing stickers for WeChat?
When designing stickers for WeChat, there are several important guidelines to follow:
- Format and Size: Stickers must be in PNG or GIF format with transparent backgrounds. PNG is generally preferred for static stickers, while GIFs are ideal for animated stickers.
- Dimensions: The stickers should typically be 360 x 360 pixels in size, though there can be slight variations based on the design.
- Content Quality: Stickers should be visually appealing, creative, and engaging. They should express emotions or reactions that resonate with WeChat users.
- Appropriateness: Stickers must comply with WeChat’s community standards, which means they should not contain offensive language, explicit content, or anything that violates Chinese laws and regulations.
- Theme Consistency: It’s best to have a consistent theme in each sticker pack, whether it’s a specific character, a reaction, or a series of similar designs that work well together.
How much can I earn by selling stickers on WeChat?
The amount you can earn by selling stickers on WeChat depends on several factors:
- Sticker Pack Pricing: You can set the price for each sticker pack, and the price can vary based on the complexity of the designs. Generally, stickers are priced between ¥1 (CNY) and ¥5 (CNY), though some premium packs may be priced higher.
- Revenue Share: WeChat takes a commission on each sale, but the exact percentage is not always publicly disclosed. As a contributor, you will receive a portion of the revenue generated from the sale of your stickers after WeChat takes its share.
- Popularity: The success of your stickers will largely depend on how well they resonate with users. High-quality, original designs that appeal to WeChat users’ tastes and emotions are more likely to generate more downloads and, consequently, more earnings.
- Promotions and Marketing: Promoting your stickers outside of the WeChat platform, such as on social media, can increase visibility and drive more sales, thus increasing your earnings.
What are the steps for withdrawing earnings from WeChat?
Withdrawing earnings from WeChat as a sticker creator involves these steps:
- Step 1: Reach the Minimum Withdrawal Threshold
WeChat typically requires a minimum balance to request a withdrawal, which may vary by region. Make sure you have reached the required threshold for your payout. - Step 2: Link a Payment Method
Ensure your WeChat account is linked to a valid payment method, such as a bank account, PayPal, or another payment system supported by WeChat. - Step 3: Request the Withdrawal
Once your earnings have accumulated, go to the “Earnings” section of your creator dashboard and initiate a withdrawal request. Follow the prompts to transfer your earnings to the linked payment account. - Step 4: Processing Time
Withdrawal requests usually take a few business days to process, depending on the payment method and region. After the payment is processed, you will receive your earnings in your designated account.
Can I sell stickers internationally on WeChat?
Yes, WeChat stickers are accessible to users around the world, especially as WeChat has a large international user base, particularly in countries with a high Chinese-speaking population. However, the availability of sticker packs may vary based on the user’s region, as certain stickers or content may be restricted due to cultural, legal, or content guidelines.
If you’re selling stickers internationally:
- Content Relevance: Stickers designed with global appeal or focusing on universal emotions and themes (like love, humor, or greetings) tend to perform well.
- Local Guidelines: Ensure that your sticker designs adhere to the content guidelines set by WeChat in each country, as regional laws and norms may affect what is acceptable.
While WeChat provides global access to its services, selling stickers internationally might also require you to be aware of the regional market trends and consumer preferences to maximize your sales potential.
Affiliated or Partner Program
WeChat doesn’t offer an affiliate program for referral-based earnings, businesses and content creators can still earn revenue using WeChat’s built-in monetization tools, such as mini-programs, official accounts, and sticker sales
