FilterGrade is a digital marketplace founded in 2013 by Mike Moloney. Initially starting as a small web shop for photo filters, it has grown into a platform serving millions of users worldwide. The marketplace specializes in providing high-quality digital assets for creatives, such as Lightroom Presets, Photoshop Actions, Photography Overlays, Video LUTs, After Effects Templates, and Capture One Styles. It also offers educational content and resources to support creators.
Key Features
- Diverse Digital Assets: FilterGrade offers tools for photography editing, graphic design, filmmaking, and color grading. Popular products include presets for Lightroom and mobile devices, LUTs for video editing, and templates for motion graphics.
- Marketplace for Creators: Creators can sell their digital products on the platform with up to 70% commission per sale. It provides exposure to a large audience of photographers, designers, and agencies.
- Educational Resources: The platform features tutorials, free resources, and content aimed at empowering creatives and helping them improve their skills.
- Community Engagement: FilterGrade collaborates with creators worldwide to develop unique content and products.
Benefits
- Time Efficiency: Users can save time by accessing thousands of curated digital assets tailored for creative projects.
- Monetization Opportunities: Creators can earn passive income by selling their products on the marketplace with minimal barriers to entry.
- Support for Creative Growth: The educational materials and tutorials help users enhance their technical skills in photo/video editing and design.
- Global Reach: With over 450,000 monthly visitors, FilterGrade provides creators with significant visibility and distribution opportunities.
History and Evolution
FilterGrade began as a personal project by Mike Moloney in high school when he started creating photo filters and selling them online. In 2016, his brother Matt joined the venture, transforming it into a marketplace to help other photographers and videographers monetize their skills. Over time, the platform expanded its offerings by partnering with influencers and creators to provide diverse digital assets.
Future Goals
FilterGrade aims to grow its seller base while simplifying the process of uploading and promoting products. Long-term plans focus on building a valuable marketplace for millions of creators globally while supporting creative professionals in earning revenue and enhancing their brand visibility.
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What types of digital products are most popular on FilterGrade?
FilterGrade specializes in creative digital assets for various fields. Here are the most popular categories:
1. Photography Products
- Lightroom Presets
- Photoshop Actions
- Photo Overlays (e.g., bokeh, textures)
2. Video Editing Products
- LUTs (Lookup Tables)
- Transitions
- Stock Footage
- Video Overlays
3. Design Products
- Fonts
- Graphics & Clip Art
- UI Kits
- Mockups
- Procreate and Photoshop Brushes
4. Audio Products
- Sound Effects
- Audio Presets
- Beat Packs
- Meditation and ASMR Tracks
5. Motion Graphics
- After Effects Templates
- Premiere Pro Templates
- Animated Character Packs
6. Educational Content
- eBooks
- Online Courses
- Tutorials
These products cater to photographers, videographers, designers, and educators, making them highly sought after on FilterGrade.
What are the main benefits of using FilterGrade for photographers and videographers?
1. Time Efficiency
- Access thousands of high-quality digital assets like Lightroom presets, Photoshop actions, and LUTs to streamline editing processes and achieve professional results quickly.
2. Creative Enhancement
- Use tools such as presets, overlays, and LUTs to experiment with styles, improve color grading, and create unique visuals that stand out.
3. Monetization Opportunities
- Sell your own digital products on FilterGrade and earn up to 70% commission per sale, reaching a global audience of creatives.
4. Educational Resources
- Learn editing techniques through tutorials and resources provided on the platform to refine your skills and explore new creative methods.
5. Freebies
- Download free LUTs, overlays, and other tools to enhance your projects without additional costs4.
FilterGrade is an excellent platform for photographers and videographers looking to save time, expand their creative capabilities, and monetize their expertise.
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How does FilterGrade support creators in selling their digital products?
FilterGrade supports creators in selling their digital products through the following features and benefits:
1. High Commissions
- Creators earn up to 70% commission on each sale, providing one of the highest payouts in the industry.
2. Non-Exclusive Marketplace
- Sellers can list their products on FilterGrade while continuing to sell them on their own websites or other platforms.
3. Easy Product Upload
- Creators can manually upload their digital products using FilterGrade’s marketplace software, allowing flexibility in managing listings.
4. Marketing Support
- FilterGrade promotes sellers’ products via demo videos, interviews, social media posts, and email newsletters to its global audience.
5. Passive Income
- Once products are uploaded, creators can earn passive income as FilterGrade handles backend operations like checkout, customer support, and payments.
6. Free Listing
- It’s free to list products, and sellers receive 50% of sales for free accounts. Premium sellers can earn up to 70% commission.
7. Monthly Payments
- Commissions are paid monthly via PayPal, ensuring reliable income for creators.
These features make FilterGrade a convenient and lucrative platform for creators to monetize their digital assets while focusing on creating new content.
Filtergrade Partnered or Affiliated Program
FilterGrade does not explicitly offer a traditional affiliate program where you earn commissions by referring customers. However, it does provide a marketplace for creators to sell their digital products, such as Lightroom presets, LUTs, and After Effects templates, and earn up to 70% commission on each sale. This model allows creators to monetize their products directly through the platform.
