Nifty

Nifty Gateway is a premier Ethereum-based NFT marketplace founded in 2018 and acquired by Gemini in 2019. It specializes in curated, high-quality NFT collections, offering a seamless experience for buying, selling, and storing NFTs (called “Nifties”). The platform aims to make NFTs accessible to everyone, supporting fiat payments alongside cryptocurrencies.

Key Features

1. Curated Drops:
   • Limited-edition NFTs released at specific times to create exclusivity and urgency.
   • Collections feature renowned artists like Beeple, Fewocious, Deadmau5, and Grimes.
2. Custodial Infrastructure:
   • NFTs are stored in a secure “Omnibus wallet” using Gemini’s cold storage technology.
   • Reduces gas fees by processing transactions off-chain.
3. Fiat Accessibility:
   • Accepts credit/debit cards and USD payments, making it easy for non-crypto users to participate.
   • Sellers can withdraw earnings directly to U.S. bank accounts or Gemini wallets.
4. Perpetual Royalties:
   • Artists earn lifetime royalties from secondary sales, with customizable percentages.
   • Nifty Gateway charges 5% of sales plus $0.30 for operational costs.
5. Auctions:
   • Hosts competitive auctions for one-of-a-kind NFTs, often selling for thousands of dollars.
6. Market Intelligence Tools:
   • Users can view price graphs, track top-performing NFTs, and set price alerts for desired assets.
7. Creator-Friendly Features:
   • Artists can apply to sell on the platform via an interview process.
   • Verified creators keep 100% of their primary sales revenue.

Benefits

1. Cost-Effective Transactions:
   • Reduced gas fees through custodial systems make buying and selling cheaper.
2. Ease of Use:
   • Fiat payment options and intuitive design attract beginners and experienced collectors alike.
3. High-Quality Offerings:
   • Focuses on quality over quantity by partnering with top artists and brands.
4. Global Accessibility:
   • Supports multiple payment methods and offers withdrawal options for both fiat and crypto users.

Challenges

• Limited accessibility for new creators due to the application process.
• Higher operational fees (5%) compared to some other marketplaces.

What are the content rights for NFTs on Nifty Gateway?

On Nifty Gateway, creators retain full ownership of their intellectual property rights for the content they mint as NFTs.

1. Ownership and Responsibility:
   • Creators retain ownership of their content but must ensure it complies with intellectual property laws and does not infringe third-party rights.
   • By minting NFTs on Nifty Gateway, creators grant the platform a non-exclusive license to use, display, and promote their content globally.
2. Licenses for Buyers:
   • Buyers of NFTs acquire a limited license to display the purchased NFT. This license is typically non-exclusive and tied to the ownership of the NFT.
   • The specific rights granted (e.g., commercial or non-commercial use) depend on the terms set by the creator or the project.
3. Platform Rights:
   • Nifty Gateway reserves the right to monitor, obfuscate, or remove content that violates its policies or terms of use.
   • The platform may also define criteria for allowing or removing projects (Publisher or External) from its marketplace.
4. Legal Compliance:
   • Creators are fully responsible for ensuring their content is legal, reliable, and accurate. Nifty Gateway disclaims liability for any third-party claims related to creator-submitted content.

Nifty Gateway’s approach emphasizes protecting creators’ intellectual property while granting buyers limited rights tied to NFT ownership.

What are the most popular NFT collections on Nifty Gateway?

Here are some of the most popular NFT collections on Nifty Gateway:

1. Beeple’s Collections

• Everydays: The First 5000 Days: A landmark digital artwork by Beeple, sold for $69.3 million, making it one of the most expensive NFTs ever. Beeple’s other works, like Ocean Front and Crossroad, have also been featured on Nifty Gateway and fetched millions.

2. Grimes NFT Series

• Grimes released a series of 10 NFTs on Nifty Gateway, including Death of the Old, which sold for $6 million. Other pieces like Earth and Mars were sold in large quantities for $7,500 each, showcasing her unique artistic style combined with original soundtracks.

3. XCOPY’s Artworks

• XCOPY’s dystopian and glitch-style NFTs are highly sought after on Nifty Gateway. Works like Right-click and Save As Guy and All Time High in the City are iconic examples of his dark, animated aesthetic, selling for millions.

4. Jon Burgerman’s Famous NFTs

• Burgerman’s playful and colorful designs in his “Famous NFTs 2020” collection gained significant attention on Nifty Gateway.

5. The Carbon Drop Collection

• This environmentally conscious collection featured eight unique “carbon-negative” NFTs, including Beeple’s Ocean Front. Proceeds were donated to environmental causes.

6. Drops by Deadmau5

• Deadmau5 released exclusive music-themed NFT collections on Nifty Gateway, combining digital art with audio elements.

How often does Nifty Gateway release new NFT collections?

Nifty Gateway is known for its curated NFT drops, which are highly anticipated events where new collections are released. The platform typically schedules these drops once every few weeks (often weekly or bi-weekly), depending on the availability of artists and projects. These releases feature exclusive, limited-edition NFTs from top-tier creators, musicians, brands, and digital artists, making them a significant draw for collectors and enthusiasts.

How Drops Work

1. Scheduled Events:
   • Nifty Gateway announces upcoming drops in advance on its website and social media channels.
   • Each drop has a specific release date and time, creating excitement and urgency among buyers.
2. Limited Availability:
   • NFT collections are often limited in quantity or time-based (e.g., available only for 24 hours). This exclusivity drives demand and increases the value of the NFTs.
3. Curated Artists:
   • Drops feature well-known creators like Beeple, Fewocious, XCOPY, Grimes, Deadmau5, and other prominent figures in the NFT space.
   • Nifty Gateway also collaborates with emerging artists to bring fresh talent to the marketplace.
4. Variety of Formats:
   • Drops may include open editions (unlimited purchases during a set timeframe), auctions for rare pieces, or tiered pricing models for different levels of exclusivity.

Nifty Gateway Partnered or Affilated Program

Nifty Gateway has established both Partnered Programs and an Affiliate Program to expand its reach in the NFT ecosystem. Through partnerships with major brands like Samsung and Playboy, the platform integrates NFTs into new technologies and cultural spaces, while its Affiliate Program allows individuals to earn commissions by promoting Nifty Gateway, making it accessible to a global audience.

Partnered Program

• Samsung Partnership: Integrated NFTs into Samsung smart TVs, enabling users to browse, purchase, and display NFTs directly on their screens.
• Playboy Collaboration: Exclusive NFT drops featuring iconic Playboy artwork and collaborations with artists like Slime Sunday.
• Artist Partnerships: Collaborations with renowned creators such as Beeple, Fewocious, and Pak for curated drops.

Affiliate Program

• Commission Structure: Earn 20% recurring commissions on sales generated through referral links (30-day cookie duration).
• Ease of Use: Open globally; affiliates can promote via websites, blogs, or social media.
• Marketing Support: Affiliates receive banners, social media posts, and promotional materials to drive traffic.
• Payouts: Monthly payments via PayPal with a minimum threshold of $20.